Growth Marketing Lead – Cryptocurrency Market

About us:

Erth Trading Pty Ltd is an ethical, socially responsible group that’s focused on developing a loyalty program software that benefits customers and supports not-for-profit organisations and the environment. We are always looking ahead and investing in blockchain and fintech technology. To learn more visit our website:

About the role:

We are looking for a Growth Marketing Lead to create and maintain a successful brand, generate brand awareness through effective marketing activities and drive the performance of our cryptocurrency token and upcoming trading platform. Our ideal candidate will have extensive marketing experience and comprehensive knowledge of community building (notably on Discord, Telegram, Tweeter and Reedit). As an experienced growth marketer, you will be responsible for ideating and executing our growth strategies. It will involve managing our social channels, overseeing outreach strategies (media outlets, regional collaborators, KOLs), and implementing growth hacks backed by solid data analysis and quick iterations.

Main tasks:

  • Responsible for driving the marketing initiatives (inclusive of PR/media/social) for our company and crypto token.
  • Create Content and Communication for social media accounts, online communities, press releases and presentations.
  • Assist in designing promotional and marketing materials, including online content in media announcements and social media channels
  • Plan and execute local marketing campaigns with an internal team or external partners: sourcing, briefing, and managing agencies/vendors
  • Build up and maintain strong relationships and cooperation with KOLs/Influencers in the music and crypto blockchain communities
  • Overall management and operation (including hosting/moderating) of our online community channels across Twitter, Discord, Telegram and Reddit; including co-construction of rules, planning of topic discussions, resolution voting, user interaction, etc.
  • Manage media inquiries and interview requests, while proactively seeking suitable speaking and exposure engagements
  • Media Monitoring (including on the company’s own social channels)
  • Measure and provide insights from our analytics for campaigns


  • Understanding of blockchain technology, cryptocurrency trading market and crypto ecosystem.
  • Strong capability of developing networks and partnerships; have an existing network of agencies and media contacts.
  • Worked with crypto KOLs, communities, and media channels.
  • Experience in the management of community groups.
  • Experience in management of SM business accounts and paid adds accounts.
  • Excellent written and presentation skills.
  • Demonstrate your ability to effectively multitask, problem solve situations and be highly organised. Ability to change strategies and rethink conventional wisdom at any time.

If you feel like you’re the perfect fit, then contact us at:

Due to the high volume of applications, we will only contact short-listed candidates.