Rewards4earth iphone app

What are Erth™ points?

Erth™ points are exchange-traded reward points with the ticker code of Erth ™.

Erth ™ points reward loyal supporters (of any good cause), turning them into loyal customers. Unlike traditional loyalty systems, Erth ™ creates a triple customer incentive: personal reward, support for their club, school, church, favourite charity – almost any not-for-profit organisation – and the feeling they’re helping repair the planet.

Most consumers support some sort of club or cause, so the potential market is huge. The big difference to other so-called reward systems is the emotional incentive supporters will feel.

Erth ™ points are rewarded automatically to customers, their nominated clubs and the Foundation. Each can sell their points at any time to exchange them for local currency.

This means the points only cost the business after a sale, making them PAY-per-SALE (nice return on marketing investment). The other big difference with Erth ™ points is that, once gifted, the Erth ™ points are owned by the recipient, not the business, so there’s no liability on the balance sheet. And, because the Foundation also gets a share, you can feel like you’re meeting your environmental obligations, every time you make a sale.

What are Erth™ points?

Erth™ points are exchange-traded reward points with the ticker code, Erth ™.

Erth ™ points reward loyal supporters (of any good cause), turning them into loyal customers. Unlike traditional loyalty systems, Erth ™ creates a triple customer incentive: personal reward, support for their club, school, church, favourite charity – almost any not-for-profit organisation – and the feeling they’re helping repair the planet.

Most consumers support some sort of club or cause, so the potential market is huge. The big difference to other so-called reward systems is the emotional incentive supporters will feel.

Erth ™ points are rewarded automatically to customers, their nominated clubs and the Foundation. Each can sell their points at any time to exchange them for local currency.

This means the points only cost the business after a sale, making them PAY-per-SALE (nice return on marketing investment). The other big difference with Erth ™ points is that, once gifted, the Erth ™ points are owned by the recipient, not the business, so there’s no liability on the balance sheet. And, because the Foundation also gets a share, you can feel like you’re meeting your environmental obligations, every time you make a sale.

The Erth ™ point system is:

  • A continuous passive income generator for clubs, good causes and not-for-profts
  • A way for their supporters (customers) to find great deals
  • A reward system, equally incentivising supporters, clubs and the businesses offering those deals
  • A new kind of patented, digitally-traded, reward point system: Erth ™
  • A PAY-per-SALE marketing system helping businesses to reduce costs
  • A lifeline for the planet, helping individuals and organisations to collectively contribute to repairing the Earth.

Erth ™ brings together loyal supporters, clubs (or other good causes) and businesses in a mutually-incentivised, reward-based, continuous ecosystem.

Using patented technology, businesses can attract supporters using the Erth ™ point PAY-per-SALE marketing system. Unlike PAY-per-CLICK, which dominates much of the digital marketing landscape, businesses using Erth ™ will know, without doubt, when their marketing budget has successfully yielded a sale – they only pay when the sale is complete.

Using the concepts of affiliate marketing and customer incentivising, Erth ™ has the potential to revolutionise consumer spending. Plus, it all helps to repair the planet.

How does it work?

Rewards4Earth ™ helps businesses save on marketing costs. Every time a registered supporter makes a purchase from a participating business, that supporter, their nominated club (or NFP) and the Rewards4Earth ™ Foundation each receive Erth ™ points.

To attract supporters of clubs and other organisations, businesses allocate some of their marketing budgets to Erth ™ points on a per-sale basis (rather than pay-per-click). Supporters register in the App, nominate their favourite club and register their payment card, which is tokenised; a form of highly secure encryption.
Once a sale is completed, the business transfers Erth ™ points to the customer, the club, and the Rewards4Earth ™ Foundation. This process is automated and powered by patented technology. Both the business and customer Apps are free from the App and Play stores. Businesses get access to free advertising and marketing tools and benefits, such as being visible to potential customers looking for a product or service.
Erth ™ points are held by consumers in electronic wallets on their smartphones. This enables the supporter to accumulate Erth ™ points from any participating business worldwide. Once earned, the customer wholly owns them. The clubs or charities turn their Erth ™ points into local currency on exchange, selling them to the businesses that want to attract their supporters.

How businesses reward customers

Once a business has registered for Rewards4Earth ™ and downloaded the Business App, it is visible to potential customers. Once the business has set its percentage reward, anyone making a purchase from that business will automatically trigger the three-way the reward.

There are three different ways customers can pay for goods and services and earn Erth ™ points. The Rewards4Earth ™ technology works in the background to securely track and manage the payment to the merchant and the transfer of the Erth ™ point reward.

1. Pay via the Rewards4Earth ™ system. Customers select the retailer they’re buying from in the App, select the amount they want to pay to the nearest $10 and then confirm the payment. They earn Erth ™ points on the price paid, with any difference credited to their Erth ™ point digital wallet. They can then use this as credit for future purchases.

2. Buy online through an “affiliate” link. Within the Rewards4Earth ™ app there are links to different merchants. Users simply click on the link and complete a purchase on that merchant’s website, earning the appropriate reward in the process, which is automatically tracked in the background. If you offer online purchasing you may be familiar with this.

3. (coming soon) Pay with a registered payment card. Users can securely register and ‘tokenise’ their payment cards. Every time they purchase with their cards at a participating business, Erth ™ points are rewarded.

For each option, the reward offered by the merchant is calculated from the purchase price and the percentage set by the merchant. This ensures the correct value of Erth ™ points is allocated between the supporter, their nominated cause and the Rewards4Earth ™ Foundation.

How to accept Erth ™ points as payment

Erth ™ points are expected to create a new sense of value amongst customers. Many may well desire to spend the points they have accumulated. The system makes it easy for merchants to accept Erth ™ as full or part payment, if they desire.

For payments to be made using Erth ™ points, the customer can instantly transfer Erth ™ points to the merchant’s digital wallet for the agreed price of the product or service. The business simply enters in the full or partial price to be paid and the system calculates the number of points that need to be sent based on the most recent price on the exchange. The correct amount of Erth ™ points are sent from the customer to the business and the transaction will show in the business app’s transaction history section.

How the value of Erth ™ changes

Erth ™ points fluctuate in value based on supply and demand in the market. As points are being continually traded by businesses, clubs, supporters and the Foundation, the price can move up or down constantly.

Erth ™ points will fluctuate in value, the same as anything traded in a free market. Rewards4Earth ™ is not responsible, nor liable for those fluctuations and does not make any warranties, guarantees, opinions and/or suggestions as to the past, current or future value of Erth ™ Points and how their value may behave in the free market.

Why is customer loyalty important?

Repeat business is the most effective way of generating profitable revenue. It’s much more cost-effective to market and sell to an existing customer than to acquire a new one.

Customer loyalty is not a one-way street. According to a 1993-2016 KPMG report, 85% of business growth comes from loyal customers, this can make or break a business. More recent thinking has started to identify that, due to new behaviours driven by digital purchasing options, consumers now weight their buying decisions far more on perceived value. By rewarding your customers with Erth ™ points you are giving them something of significant perceived value: personal gain, support for their clubs and causes and helping them do their bit to help repair the planet. The best things really do come in threes.

What makes a loyal customer?

Customer loyalty is changing as consumers and markets adapt to digital disruption. This means that the old loyalty systems are no longer as effective as they once were. Purchase behaviours are also changing. Yet as human beings, the same biological processes drive our decisions to be loyal or not to a brand or organisation. Digital has changed the way consumers research, choose and buy; it also has opened up many more options for where and from whom to buy

Technology has also enabled new ways to adapt to this change, and Erth ™ is a pioneering example. Rewards4Earth ™ has recognised these shifts and created a new purpose-driven reward system that drives loyalty to brands and businesses. It’s the purpose, controlled by the consumer through whom they choose to benefit, coupled with the sustained support to repair the Earth, enhanced with a personal benefit, that will drive the new world of customer loyalty.

Research shows more than 50% of customers ‘will do almost anything’ to earn more loyalty points. When customers are rewarded with Erth ™ points they’ll feel they’ve received something of value.

Businesses can reward Erth ™ points to customers as a loyalty bonus, as well as to attract new customers, which encourages repeat spending from all. Once rewarded, Erth ™ points belong to the recipient and can be used at their discretion without the risk of expiration or loss, should the business close.

The Rewards4Earth ™ platform lets businesses market to relevant potential customers in real-time through the free Business Directory and Search functions. Businesses can also send opted-in customers free push notifications on special offers.

The difference between Erth ™ & traditional loyalty systems

Erth ™ is not a loyalty system. Developing customer loyalty is just one of its many benefits. It is truly unique.

With innovative thinking and patented technology, Rewards4Earth™ is creating a sense of purpose in consumers that will benefit clubs, other good causes and businesses. As such, it’s unique.

Erth ™ points can be earned and spent at any participating business, worldwide, and don’t expire.

Once rewarded, Erth ™ points belong entirely to the recipient. The business can’t devalue them (as is the case with most traditional loyalty point systems) and if the business shuts down the customer doesn’t lose them.

Loyalty marketing in the digital age

With changes in the way consumers buy comes changes in the way businesses must market to them. A new way of engaging and incentivising customers to create loyalty is needed.

The first phase of advertising was newspaper or print, then radio and then TV where businesses paid in the hope sales would come. Sometimes this was extremely profitable while other times it was merely expensive, resulting in losses.

Digital technology has ushered in a new, much more fragmented world of consumer marketing, dominated by pay-per-impression (CPM) and pay-per-click(PPC), where businesses pay for for potential exposure of their message and traffic to their website, respectively, regardless of whether a sale is completed. Despite the huge growth in performance metrics and attribution reporting, these tactics have, to many, become a ‘dark art’; understood by relatively few digital experts, resulting in doubts over return on investment (ROI).

Rewards4Earth ™ provides a new way to achieve improved ROI results. Working alongside your existing digital advertising tactics, businesses only see a cost when they make a sale from a Rewards4Earth ™ customer. The result is improved visibility of marketing expenditure and outstanding results.

Marketing tools included

Rewards4Earth ™ also provides free marketing tools, including a listing in its local directory, local search function, geo-location services and free push notifications to your VIP customers.

Businesses who join Rewards4Earth ™ will be listed in the local directory of the App, so customers can search for participating Rewards4Earth ™ businesses to buy from. Geo-location services mean that potential customers in your area will find your business when they search.

Customers will have the option to become a VIP for your business and opt-in to receive direct messages and push notifications; a great way to communicate special offers with no cost to your business. You’ll be grow your customer loyalty, save on advertising and marketing costs and help to repair the planet.